Meet the groovy gal

Sam Ushiro is the Industrial Designer, Stylist, and Donut Aficionado behind the blog Aww Sam, dedicated to making everyday a party and your life a little bit more aww-sam! When Sam isn’t throwing confetti or herding a group of balloons, she can be found searching NYC for the best donuts, concocting a new dessert recipe, or watching French films on Netflix.

About Aww Sam

Aww Sam is a creative lifestyle blog, founded in 2015, with a focus on DIY, parties, sweets, style, and all of the things that make life so aww-sam! Since its beginning, Aww Sam has expanded to include product photography, creative workshops, and photo styling. Known for its colorful style, Aww Sam has partnered with brands like Target, Google, and Dunkin Donuts to share fun content and ideas. The site has been featured in various print and online media outlets including The Glitter Guide, Martha Stewart, Refinery29, Buzzfeed, and more.

My go to fashion must

Fun statement earrings

My ultimate jam

"Just Like Honey" by The Jesus and Mary Chain

My favorite room in the house

Our 70's office

The best thing about being a mom

Seeing things through a kid's perspective

How do we work with you?

If you are inquiring about advertising opportunities, you can send an email to advertising@awwsam.com, and for all general questions contact hello@awwsam.com.

Media Kit